to remove filtersPeter Andre becomes celebrity busker for Coca-Cola
16 Dec 2009 | by Joe Thomas
and everything associated with it so I jumped at the chance to help bring a little extra festive cheer ...
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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer
23 Dec 2009 | by Susan Billinge
It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...
'Commercialisation of childhood' report could lead to ad lessons in school
15 Dec 2009 | by Daniel Farey-Jones
The Buckingham Report on 'The Impact of the Commercial World on Children's Wellbeing' , published yesterday, has been praised by the Advertising Association as "balanced and measured". The Department ... , Kellogg, the IPA, ISBA, the Advertising Association, MindShare and Viacom Brand Solutions. ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
and Associated News-papers pulled the plug on London Lite. This is not the end of the story, however. News ...
'Get a new agency Asda' advises Sainsbury's marketing chief
15 Dec 2009 | by James Quilter
The comments follow Asda's decision to use the line 'Good Food Costs Less at Asda' in national press ads for its Extra Special premium food range this weekend. Asda's ad agency is Saatchi Saatchi. The line was originally launched by Sainsbury's in 1959, some six years before Associated Dairies launched ...
Tiger Woods dropped by Accenture following off-course revelations
14 Dec 2009 | by James Quilter
between France and Ireland. In the wake of protests by the Football Association of Ireland and fans ...
Danny Glover spoofs Lethal Weapon role in latest Orange Gold Spot
10 Dec 2009 | by Jennifer Whitehead
one brand associated with film." ...
Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing
10 Dec 2009 | by Andew Walmsley
but rebuilt in 1949. The Ace Cafe had a heyday in the 50s as its motorcycling associations made it a key ...
Mark Ritson on Branding: the Google brand just keeps on stretching
10 Dec 2009 | by Mark Ritson
(business media), is an associate professor of marketing and consultant to some of the world's biggest ...
MediaCom wins £5m Beverage Brands media
08 Dec 2009 | by Anne Cassidy
MediaCom won the business following a pitch against undisclosed agencies. The previous incumbent was John Ayling Associates, which has handled the business for the past 13 years. The account includes the media arrangements for WKD and WKD Core Apple Cider, which launched recently. Debs Carter, marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
