to remove filtersBeta burlesque brings Christmas cheer to Carnaby Street
07 Dec 2009 | by Staff
Advertising Association and the NSPCC. Watch the video , which is being hosted exlusively on the Beta Blog ...
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MediaCom wins £5m Beverage Brands media
08 Dec 2009 | by Anne Cassidy
MediaCom won the business following a pitch against undisclosed agencies. The previous incumbent was John Ayling Associates, which has handled the business for the past 13 years. The account includes the media arrangements for WKD and WKD Core Apple Cider, which launched recently. Debs Carter, marketing ...
IPA's legal head Marina Palomba quits after eight years
04 Dec 2009 | by John Tylee
-edited books on advertising law, played a key role on the Advertising Association's digital media group and has ...
Campaign promotion - Integration essays - Introduction
03 Dec 2009
Campaign associate editor Suzanne Bidlake introduces this year's debate. ...
Dead polar bears star in hard-hitting environmental campaign
19 Nov 2009
The spot, created by Mother, aims to raise awareness of the carbon emissions associated with short-haul flights. Opening on what at first appear to be unidentified objects descending from the heavens, the shot zooms in to reveal that the objects are in fact dead polar bears plummeting to the ground as a ...
Metro Newspapers appoints Quiet Storm to ad account.
17 Nov 2009 | by Staff
LONDON - Associated Newspapers has appointed Quiet storm to handle the advertising for its Metro...handles the advertising account for Associated Newspaper's London Lite, which it picked up last year ...
Online adspend expected to leap in 2010
16 Nov 2009 | by Anne Cassidy
Digital is forecast to rise even further in 2011, with spend expected to grow 15 per cent year on year, according to the European Interactive Advertising Association. Websites such as ITV.com, which allow viewers to watch programmes online, are becoming popular with marketers, according to the EIAA ...
Publicis names Miguel-Angel Furones as Spanish boss
11 Nov 2009 | by John Tylee
His hiring renews his association with Richard Pinder, the Publicis Worldwide chief operating officer and former EMEA president at Leo Burnett. As chairman of Publicis Spain, Furones' remit will include Publicis Espana, Publicis Modem and Dialog in Madrid, and Publicis CPG in Barcelona. His brief ...
ASA funding agreement extends remit to web
10 Nov 2009 | by Staff
Council, the Committee of Advertising Practice and the Advertising Association. It is anticipated ...
Viral View: Social Technographics: Are you keeping up with your online audience?
06 Nov 2009 | by GoViral
. Nike has made fame by associating itself with big sports stars. The brand consistently produces high ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
