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Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

but rebuilt in 1949. The Ace Cafe had a heyday in the 50s as its motorcycling associations made it a key ...

Brand Health Check: Bridgestone

, decided to end its association with the most glamorous of all motorsports. In the nine months ... . Of course, Bridgestone is not only associated with motoring. It sponsors the Bridgestone International, part of the 2009 World Golf Championships; it also has an association with American football's NFL. The brand was a ...

Brawn GP to rebrand as Mercedes GP following takeover

seasons having begun its association with the team in 1995. McLaren Group will now purchase Daimler AG ...

The Marketing Profile: Phil York of Renault

. 'The joie de vivre we were associated with in the past is something I would like to come through more ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

. How did you do? Mark Ritson, PPA columnist of the year (business media), is an associate professor ...

Sponsorship Agency League Table 2009

, will no doubt spearhead the International Association of Athletics Federations' Diamond League next summer ...

Brand Health Check - Formula One

wishing to continue their association with F1, or choosing to enter the arena for the first time ... should adopt a more cohesive approach by working together through the Formula One Teams Association ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

the associated product or service is 'always perfect'. It also appears that consumers appreciated consistency ...

Volkswagen calls $220m US ad business review

Associates. The VW review comes as the global recession takes its toll on the US car industry, which ...

And in the real world... Sony Ericsson, Ryanair, Volkswagen and more

420 billion in the same period. Source: The Wall Street Journal The Association of British ...

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