to remove filtersBrand Health Check: Levi's
10 Nov 2009 | by Joe Thomas
spotted in 501s, ride the back-to-basics wave, and associate the brand with authentic, 'quiet rebel' types ...
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George at Asda launches Body Sculpt Vest to minimise 'man-boobs' and give an 'instant six-pack'
26 Nov 2009 | by Nicola Clark
shouldn't men have a little help to?' she added. A recent survey from the British Association ...
The Guardian adds fashion store
21 Oct 2009 | by Sarah Johnson
and Browns. The store will be run in association with online fashion retailer Lynku.com. Press ads backing ...
Leeds festival calculates real cost of shopping
15 Oct 2009 | by Susan Billinge
by Leeds Retail Association. Katherine Busby, marketing and communications manager at Marketing Leeds ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
, will no doubt spearhead the International Association of Athletics Federations' Diamond League next summer ...
Tesco attempts a walk on the fashion runway
22 Sep 2009 | by Joe Thomas
will prove more enduring, given that the association forms a key tenet of its strategy to promote ... chain more closely associated with basic, own-label clothes than cutting-edge fashion, the retailer ... analyst at Verdict Research, thinks that the association is timely, but needs to be substantiated. Tesco ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
the associated product or service is 'always perfect'. It also appears that consumers appreciated consistency ...
London Fashion Week 25th anniversary rallies sponsors around 'prestige' event
09 Sep 2009 | by Sarah Crawley-Boevey
to be associated with the international event. High street giant Topshop and DHL have confirmed ...
Adidas promotes UEFA Champions League association
04 Sep 2009 | by Ed Kemp
LONDON - Adidas has launched an experiential marketing campaign to promote its partnership with the UEFA Champions League.
Helly Hansen signs up Theo Walcott's girlfriend Melanie Slade as brand ambassador
04 Sep 2009 | by Joe Thomas
Theo Walcott, was selected following her strong association with both the fashion and sports arena ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
