to remove filtersMark Ritson on Branding: The six core skills needed to be a great marketer
21 Oct 2009 | by Mark Ritson
. How did you do? Mark Ritson, PPA columnist of the year (business media), is an associate professor ...
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McDonald's signs four-year deal with Football Association
09 Nov 2009 | by Amy Golding
LONDON - McDonald's has signed a new four-year deal with The Football Association (FA) to support
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
, will no doubt spearhead the International Association of Athletics Federations' Diamond League next summer ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
the associated product or service is 'always perfect'. It also appears that consumers appreciated consistency ...
The Marketing Profile: Scott Jefferson of Greggs
15 Sep 2009 | by Gemma Charles
at the top table in the food-on-the-go market. Inside work 1987-1991: Associate product manager, rising ...
Conservatives pledge 'no legislation'
10 Sep 2009 | by Our Parliamentary correspondent
The party would seek "responsibility deals" with different industries but would stop short of bans or threats to legislate. They would also reject this week's call by the British Medical Association for a ... -chairman of the Advertising Association. It proposes an extension of existing codes on food and alcohol to cover all media ...
FSA salt-awareness campaign riles cereal manufacturers
08 Sep 2009 | by Gemma Charles
, a spokeswoman for trade body the Association of Cereal Food Manufacturers expressed 'surprise ...
Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
chance to demonstrate different skills from those with which they are more usually associated - stock ... are normally associated with commodity-based work. It's the sort of thing they would once have used a ...
Knowledge on tap: VisitEngland promotes pubs as tourist information centres
27 May 2009 | by Alex Brownsell
business.' The British Beer Pub Association claims that around 39 pubs are forced to close down each ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
coincided with the departure of head of marketing, Roland Agambar, to Associated Newspapers. Schwartz has a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
