to remove filtersPeter Andre becomes celebrity busker for Coca-Cola
16 Dec 2009 | by Joe Thomas
and everything associated with it so I jumped at the chance to help bring a little extra festive cheer ...
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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer
23 Dec 2009 | by Susan Billinge
It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
and Associated News-papers pulled the plug on London Lite. This is not the end of the story, however. News ...
'Get a new agency Asda' advises Sainsbury's marketing chief
15 Dec 2009 | by James Quilter
The comments follow Asda's decision to use the line 'Good Food Costs Less at Asda' in national press ads for its Extra Special premium food range this weekend. Asda's ad agency is Saatchi Saatchi. The line was originally launched by Sainsbury's in 1959, some six years before Associated Dairies launched ...
MediaCom wins £5m Beverage Brands media
08 Dec 2009 | by Anne Cassidy
MediaCom won the business following a pitch against undisclosed agencies. The previous incumbent was John Ayling Associates, which has handled the business for the past 13 years. The account includes the media arrangements for WKD and WKD Core Apple Cider, which launched recently. Debs Carter, marketing ...
Agencies line up for Bordeaux wine task
03 Dec 2009 | by Staff
LONDON - The Bordeaux Wine Council, the trade association that represents the region's wine growers...number of marketing efforts by the association. Bordeaux Wines recently sponsored a radio show on Jazz ...
Sector Insight: Bottled water
02 Dec 2009 | by Jane Bainbridge
packaging from 50% recycled plastic in the future. Others have explored the broader, ethical associations ...
Coca-Cola embarks on global Fanta campaign
01 Dec 2009 | by Joe Thomas
', is intended to connect with drinkers by tapping into the good feelings associated with the end of the working ...
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
, and the Private Label Manufacturers' Association predicted that 2009 would be the first year that store brands ... associate for investment firm Bernstein, has been tracking store-brand sales for years. He believes ... -label mobile phones. Double-digit growth in subscribers and the Consumers' Association's award for the highest ...
Stella Artois to launch Christmas ad campaign
30 Nov 2009 | by Staff
in association with World Land Trust. The campaign will also include outdoor advertising and Christmas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
