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DMA Young Spark Award goes to Jane Holmes

Association's Young Spark new talent award.

DMA appoints Scott Logie as chairman

The Direct Marketing Association (DMA) has named Occam's strategy director Scott Logie as its newly...to do this through lobbying and greater engagement with other trade and business associations. He ...

Government seeks 'Fire kills' campaign support from B&Q and Homebase

retailers in the next few weeks. In addition, it will speak to the Association of British Insurers about ...

DMA shortlists five for Young Spark award

the shortlist for the Direct Marketing Association's Young Spark new talent award.

CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

weapon we associate with Carling, Foster s and John Smith s. Is this an attempt to capture market ...

The Dawn of Engagenomics

access to an incredible array of tools, he or she is faced with new challenges associated ...

We Want Action

for the individual as a result of the communication. It could be something as vague as a new brand association ...

What Next in Engagement

, Elvis - Suzanne Bidlake, associate editor (reports), Campaign - Claire Beale, editor, Campaign ...

Very.co.uk bids to interest young mothers

Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...

British Gas signs deal with Nectar

The utility group has become the latest company to be part of the loyalty programme, joining the likes of Sainsbury's and American Express. British Gas will replace EDF Energy next year, ending a seven-year association. As part of the deal, British Gas will offer its customers several ways ...

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