to remove filtersStarcom launches carbon emissions tracker for ad campaigns
07 Dec 2010 | by Katherine Levy
associated with their marketing spend." CarbonTrack was created and developed under the PAS 2050 guidelines ...
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Think BR: Procurement is good for you
20 Dec 2010 | by Steve Lightfoot
that the Association of National Advertisers in the US has reformed a task force to improve the image of the profession. Other national associations including ISBA in the UK also work tirelessly to promote the positive ... , and be savvy in managing the costs associated with their campaigns. As a result the smartest brand stewards ...
MAA launches Agency MOT
06 Dec 2010 | by Sara Kimberley
The Marketing Agencies Association (MAA) has launched a new member initiative, the Agency MOT...Consultants Association (MCCA) in a bid to clarify what services it provides. ...
University Challenge meets Fight Club - the 2010 APG Battle of Big Thinking reviewed
03 Dec 2010 | by Gordon Torr
to mean slogans associated with company logos. And if Les Binet was my personal pick for best content ...
Wieden & Kennedy scoops Yahoo! advertising account
25 Nov 2010 | by Anne Cassidy
to develop an association with sport. The agency will also work on a separate campaign around the search ...
Who takes credit as line between media and creative blurs?
19 Nov 2010 | by Jeremy Lee
the next five years - might just be proved wrong. Jeremy Lee is associate editor of Campaign ...
MPs hit Cameron over child pledge
18 Nov 2010 | by Parliamentary correspondent
." This week the Advertising Association announced the launch of Credos, the think tank chaired by James Best ...
Carat wins Gold at Campaign Media Awards
18 Nov 2010 | by Jeremy Lee
. The Campaign Media Awards were held in association with YouTube. ...
M&C Saatchi lands COI cancer awareness account
12 Nov 2010 | by Matt Williams
in spending. The last DoH campaign came way back in March, which was launched in association ...
Govt to green light payment by results for agencies
11 Nov 2010 | by our parliamentary correspondent
tax. The ad industry is sceptical. Tim Lefroy, chief executive of the Advertising Association ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
