to remove filtersMarketers need to catch up with the multi-screen consumer
06 Dec 2010 | by Alison Fennah
as the 'must have' media, according to new figures from the European Interactive Advertising Association.
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Adspend forecast for 2011 revised upwards
17 Dec 2010 | by Daniel Farey-Jones
The Advertising Association and Warc have raised their forecast for 2011 adspend to 2.3% from 2
AOP: The new rules of engagement
03 Dec 2010 | by AOP
engagement, the AOP (Association of Online Publishers) commissioned GfK NOP to conduct a research project ... Association) in the US, the AOP project did not start out with a pre-conceived measure of engagement ... . Detailed statistical analysis was conducted on the results to identify different dimensions associated ...
Pick & Turkey league (03 Dec 2010)
02 Dec 2010
Creative Circle Ad land 1 Ogilvy Football Association Anti-homophobia 1 ... Bonnie Tyler 1 Bruce Dunlop Associates ESPN Top up TV 1 The Bank ...
More than 300 magazines axed as ad revenues plunge
02 Dec 2010 | by Katherine Levy
Fipp, the global magazine association, has revealed that there are now 319 fewer British magazines
Retail sales jump in the run-up to Christmas
26 Nov 2010 | by Ed Owen
dubbed "Mega Monday". David Smith, managing director of the UK's online retail association IMRG, said ...
Metro and Mail help DMGT to £146.3m profit
25 Nov 2010 | by John Reynolds
. Across Associated Newspapers, its national newspaper unit, operating profit including the losses made ...
Pick & Turkey league (19 Nov 2010)
22 Nov 2010
by DDB UK: "After breaking away from its association with Dawn French, the Terry s brand needed a bit ... Association Anti-homophobia 1 Saatchi Saatchi Visa Football sponsorship 2 ... Bonnie Tyler 1 Bruce Dunlop Associates ESPN Top up TV 1 The Bank ...
The influence of celebrities on consumer decision making
15 Nov 2010 | by James Powell
that not all celebrity association is positive, data from Kantar Media's TGI survey reveals....to be vilified too. Association with someone famous for the right reasons is key Marketers will do well to remember that not all celebrity association is positive and tread carefully. For example, 44% of 11-14 year olds profess to hate Paris Hilton and 49% of 15-19s hate Katie Price. Conversely, association with a ...
Pick & Turkey league (12 Nov 2010)
12 Nov 2010
Creative Circle Ad land 1 Ogilvy Football Association Anti-homophobia 1 ... Bonnie Tyler 1 Bruce Dunlop Associates ESPN Top up TV 1 The Bank ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
