Haymarket Media Group, publisher of Four Four Two and magazines for the Football Association and Manchester United, is believed to have won the business following a pitch against at least five other media companies. The account includes the official programmes, which will include feature articles and previews ...
that the Association of National Advertisers in the US has reformed a task force to improve the image of the profession. Other national associations including ISBA in the UK also work tirelessly to promote the positive ... , and be savvy in managing the costs associated with their campaigns. As a result the smartest brand stewards ...
as ensuring that a brand protects its reputation. Philip James, senior associate in Lewis Silkin's Media ...
Initiative and the independent agency John Ayling Associates. Carolyn Gibson, vice president ...
as the 'must have' media, according to new figures from the European Interactive Advertising Association.
engagement, the AOP (Association of Online Publishers) commissioned GfK NOP to conduct a research project ... Association) in the US, the AOP project did not start out with a pre-conceived measure of engagement ... . Detailed statistical analysis was conducted on the results to identify different dimensions associated ...
Association's Young Spark new talent award.
The Direct Marketing Association (DMA) has named Occam's strategy director Scott Logie as its newly...to do this through lobbying and greater engagement with other trade and business associations. He ...
Association, and aggregator Meltwater News, which was supported by the PRCA. It followed the NLA issuing ...
. Across Associated Newspapers, its national newspaper unit, operating profit including the losses made ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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