to remove filtersBudget airlines' online customer experience falls short
15 Dec 2010 | by Sarah Shearman
to eDigitalResearch. Lloyd Viney, associate director at eDigitalResearch, said travel companies need to focus ...
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Shop owners demand investigation into Tesco's acquisition of Mills Group
17 Dec 2010 | by Ed Owen
Tesco bought One Stop in 2002, but the brand retains its own identity and head office in Walsall. According to the Association of Convenience Stores (ASC), the acquisition for an undisclosed sum, which adds a further 77 stores to One Stop's portfolio and bringing the total to 598, is a threat ...
BMI reintroduces full name to logo
14 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
brand. "Our customers around the world associate themselves with a British airline and our refreshing ...
Stelios forces EasyDate into name change
14 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
of other associated domains, for 4.4m in September. It already operated a number of Cupid.com's sites ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
. This presented something of a headache for The Football Association in its search for a new sponsor, after ...
Digital Agency of the Year: Dare
10 Dec 2010 | by Gareth Jones
and a tattoo. Despite having no associated media spend, the 'Human avatar' was featured in all the major ...
PR Agency of the Year: Frank PR
10 Dec 2010 | by David Singleton
Association. Its response was to erect an eye-catching 30m2 maze in Trafalgar Square, encouraging people ...
VO5 to partner FHM in 'blokes' strategy shift
08 Dec 2010 | by Maisie McCabe
great opportunity for a brand to associate itself with a property that has been around for years ...
The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?
08 Dec 2010 | by Staff
version (preparing a dinner), however, makes him less natural, and brings associations of dominance ... shop. Consumers want to associate loo roll with all that is real, soft and natural, rather than ...
Government creates new identity for skills bodies
07 Dec 2010 | by Gemma Charles
that the word 'careers' was associated with middle-class professionals. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
