to remove filtersVO5 to partner FHM in 'blokes' strategy shift
08 Dec 2010 | by Maisie McCabe
great opportunity for a brand to associate itself with a property that has been around for years ...
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Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
. This presented something of a headache for The Football Association in its search for a new sponsor, after ...
The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?
08 Dec 2010 | by Staff
version (preparing a dinner), however, makes him less natural, and brings associations of dominance ... shop. Consumers want to associate loo roll with all that is real, soft and natural, rather than ...
Coffee wars: Kenco takes on Starbucks Via
01 Dec 2010 | by Gemma Charles
. Doomsayers predicted that associating Starbucks with an instant product, which is viewed as inferior to fresh ... , will be sold in a silver tube to imply premium associations, when it reaches supermarket shelves from March ...
Retail sales jump in the run-up to Christmas
26 Nov 2010 | by Ed Owen
dubbed "Mega Monday". David Smith, managing director of the UK's online retail association IMRG, said ...
Digital: L'Oreal campaign benefits from contextual targeting
03 Nov 2010 | by Grapeshot
in the UK since signing a global deal with the company in August 2009. In June 2010 this association ... , which also featured an image of Cheryl on the can. As a result of the close association between L ... was for online advertising for the product to be as closely associated as possible with other content ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
More than 4000 votes have already been cast in an overwhelming response to The Marketing Society Brand of the Year 2010 initiative, in association with ITV and Marketing. From a shortlist of 20 brands, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... Adidas as the brand most consumers associated with this summer's World Cup. It also pushed boundaries ...
Nivea takes over as This Morning sponsor
30 Sep 2010 | by Katherine Levy
created by TBWA\London and use the line: "Nivea: feel closer." Nivea is looking to build an association ...
Could your brand be the winner of Brand of the Year 2010?
24 Sep 2010 | by Staff
is in association with ITV.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
