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Helen Edwards on Branding: Not all it's cracked up to be

. This is the scary Battle of Big Thinking format that the planning group organises every year in association ...

Battle of the brands

More than 4000 votes have already been cast in an overwhelming response to The Marketing Society Brand of the Year 2010 initiative, in association with ITV and Marketing. From a shortlist of 20 brands, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ...

The best brands of 2010: choose your winner

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... Adidas as the brand most consumers associated with this summer's World Cup. It also pushed boundaries ...

Helen Edwards on Branding: Xerox means business

. You didn't just photocopy something, you 'Xeroxed' it. That locked-in association meant a gravy train ...

Could your brand be the winner of Brand of the Year 2010?

is in association with ITV.

Dead burger man used in ad targeting McDonald's

Restaurant Association, while McDonald's responded to it by saying it was "committed to providing balanced ...

Public to choose winner of new YouTube Ad of the Year award

of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.

Don't make a promise you can't keep

-based marketing strategy can capture people's attention and become part of the language associated with the brand ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

emotional appeals worked rather well. If you associated your product with being more attractive, or sexy ...

What Next in Digital?

Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...

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