to remove filtersBest Buy to increase marketing spend as profits leap 30%
05 Nov 2010 | by Maisie McCabe
, reflected the strong demand for smartphones and associated products and services. Taylor said a key growth ...
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Energy companies
10 Nov 2010 | by Rachel Barnes
call is made, leaving the providers battling a string of negative associations. As such problems dog ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
More than 4000 votes have already been cast in an overwhelming response to The Marketing Society Brand of the Year 2010 initiative, in association with ITV and Marketing. From a shortlist of 20 brands, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... Adidas as the brand most consumers associated with this summer's World Cup. It also pushed boundaries ...
BP teaches us a lesson in humility
29 Sep 2010 | by Arif Durrani
Speaking at the International Advertising Association lunch this month , Luc Bardin, BP s group sales and marketing chief, made a surprisingly candid and personal speech. Addressing more than 200 international media and advertising executives, the Frenchman set the tone early with a disclaimer: "I m ...
BP global marketer admits 'massive task' ahead
21 Sep 2010 | by Arif Durrani
brand like BP belongs to all those who are associated with it in any way. We are going to continue ...
Samsung Guru ad continues the story of Raghu
14 Sep 2010 | by Arati Rao
ads here ]. Vedobroto Roy, associate vice president, creative, Cheil, said: "The target ...
Trading Places: This week's people moves in advertising, marketing and media
10 Sep 2010 | by Staff
has appointed Justin Barriball as associate publisher, while Vanessa Kingori has been promoted to associate publisher of brand extension GQ Style. Both will take up their roles with immediate effect ...
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
