to remove filtersBMI reintroduces full name to logo
14 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
brand. "Our customers around the world associate themselves with a British airline and our refreshing ...
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Budget airlines' online customer experience falls short
15 Dec 2010 | by Sarah Shearman
to eDigitalResearch. Lloyd Viney, associate director at eDigitalResearch, said travel companies need to focus ...
Opinion: Could people ever feel affection for Heathrow Airport as an event venue?
01 Dec 2010 | by Staff
charged. People may be tired from a long journey, or associate them with delays or the fear of flying. So ... , modern and associated with stylish architecture and design. Some people head there early just to shop ...
Travel boards lobby to save tourism body VisitLondon
30 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
The British Hospitality Association (BHA) and the Tourism Alliance have written to Vince Cable
City Inn rebrands as Mint Hotel
29 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
City Inn has partnered with Diamond Advertising to overhaul the brand. A campaign to support the rebrand is currently under discussion. City Inn said it did not feel the company's name reflected the 'stylish, modern and upmarket' experience that customers associate with the hotels. The rebrand comes ...
Thomson Sport to sponsor NFL in UK
26 Nov 2010 | by Sarah Shearman
and the Scottish Football Association. ...
BA wins court case over crew numbers
04 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
by Bassa, the British Airlines Stewards and Stewardesses Association, which is affiliated with union Unite ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
More than 4000 votes have already been cast in an overwhelming response to The Marketing Society Brand of the Year 2010 initiative, in association with ITV and Marketing. From a shortlist of 20 brands, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ...
Travel Marketing: Out from under a cloud
27 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
Luke Pollard, head of public affairs at the Association of British Travel Agents (ABTA), went on the offensive at the ABTA Travel Convention in Malta last week, telling delegates: 'The internet is not going away.' This statement, relating to consumer opinion websites, may appear obvious, but it summed up ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... Adidas as the brand most consumers associated with this summer's World Cup. It also pushed boundaries ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
