to remove filtersAdspend forecast for 2011 revised upwards
17 Dec 2010 | by Daniel Farey-Jones
The Advertising Association and Warc have raised their forecast for 2011 adspend to 2.3% from 2
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Think BR: Procurement is good for you
20 Dec 2010 | by Steve Lightfoot
that the Association of National Advertisers in the US has reformed a task force to improve the image of the profession. Other national associations including ISBA in the UK also work tirelessly to promote the positive ... , and be savvy in managing the costs associated with their campaigns. As a result the smartest brand stewards ...
Digital Agency of the Year: Dare
10 Dec 2010 | by Gareth Jones
and a tattoo. Despite having no associated media spend, the 'Human avatar' was featured in all the major ...
PR Agency of the Year: Frank PR
10 Dec 2010 | by David Singleton
Association. Its response was to erect an eye-catching 30m2 maze in Trafalgar Square, encouraging people ...
Seat airs first branded online TV programme
08 Dec 2010 | by Sara Kimberley
Seat has launched a branded online TV reality series, 'Seat Sex Drive', in association with Channel
Cinema advertising veteran Peter Howard-Williams dies
07 Dec 2010 | by Katherine Levy
as president of the Cinema Advertising Association (CAA), deputy president of the Screen Advertising World Association (SAWA) and a member of the Code of Advertising Practice committee (CAP). He was also a member ...
Starcom launches carbon emissions tracker for ad campaigns
07 Dec 2010 | by Katherine Levy
associated with their marketing spend." CarbonTrack was created and developed under the PAS 2050 guidelines ...
MAA launches Agency MOT
06 Dec 2010 | by Sara Kimberley
The Marketing Agencies Association (MAA) has launched a new member initiative, the Agency MOT...Consultants Association (MCCA) in a bid to clarify what services it provides. ...
Helen Edwards on Branding: Not all it's cracked up to be
06 Dec 2010 | by Helen Edwards
. This is the scary Battle of Big Thinking format that the planning group organises every year in association ...
University Challenge meets Fight Club - the 2010 APG Battle of Big Thinking reviewed
03 Dec 2010 | by Gordon Torr
to mean slogans associated with company logos. And if Les Binet was my personal pick for best content ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
