Dixons hires Le Fevre to revamp retail arms
22 Sep 2000 | by GIDON FREEMAN
are in Oxford - led by associate director Adele Pegden. The account team reports to Dixons head ...
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CAMPAIGNS: Kids PR - Norton spins Tracy Island into success
19 Jan 2001 | by NICK PURDOM
industry consumer show, where the British Association of Toy Retailers named Tracy Island ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
, managing director of fashion specialist Halpern Associates, says PR is an essential tool for bringing ...
STOP PRESS: Consolidated to push Which? brand
13 Nov 1998 | by SOPHIE BARKER
The Consumers Association has appointed Consolidated Communications to conduct a three...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
for products associated with male values and not the sexy, female values we were trying to communicate ... , and particularly with a youth brand, you wouldn t want to associate it with the mainstream ...
NEWS: STOP PRESS
01 Dec 1995
. Propeller takes on Oscar II promotion The Outdoor Advertising Association has appointed Propeller ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
