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Focus: Marketing Comms - The faces behind the brand names

for products associated with male values and not the sexy, female values we were trying to communicate ... , and particularly with a youth brand, you wouldn t want to associate it with the mainstream ...

NEWS: STOP PRESS

-Beer Associates (IBA) to handle PR for its health systems division. Last month the company launched a review ... recruited Adrian Roxan, formerly deputy head of public affairs at the British Medical Association, as a ...

NEWS: PR EUROPE

activities for 15 years, leaves at the end of May. Her new firm, Mary Patricia Gallagher and Associates ... will be taken over by Leo Hauska, MD of GCI s associate in Austria, Hauska and Partner. edited by John ...

Jacobson joins Digital’s board

with Computer Associates, Microsoft and Oracle have helped boost its hardware and service revenues. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.