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Kopparberg unveils 'un-established' marketing drive

14 May 2012 | by Gemma Charles

and festivals allowing us to shine a spotlight on the talent of 2012." To further its strong association ...

VIDEO: Can the public name the Olympic sponsors?

18 Apr 2012 | by Georgina Brazier

said: "I think it's the ones that are normally associated with the Olympics, ones like McDonald ...

Government returns to shock tactics in latest anti-smoking ad

31 Mar 2012 | by Gemma Charles

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

21 Mar 2012 | by Toby Talbot, executive creative director, RKCR/Y&R

. So Velodrome gets a big tick from me. I think it s great to see mindless violence associated ...

Twitter will be London 2012's lead news platform

15 Feb 2012 | by John Reynolds

Chambers, chief commercial officer of the British Olympic Association (BOA); Gordon Lott, head of London ...

BETC London aids child protection collaboration

08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

BETC London is helping the Association of Chief of Police Officers (ACPO) with a project

Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

From the inside out

07 Dec 2011 | by Robin Gadsby, Forever Beta

associations, the beer was seen to be a "social unifier", as it is enjoyed at social occasions such as eating ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

Association of Publishing Agencies International Content Summit 2010 Third Sector British ...

Barnardo's in brand awareness push with 'Life Stories' campaign

03 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

The campaign by BBH includes a TV ad supported by outdoor and digital activity. The ad breaks on Channel 4 this evening (3 November) during 'Sarah Beeny's Restoration Nightmare'. Media planning has been handled by John Ayling Associates. The campaign has been created to boost public support ...

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