Marketing Sponsorship Manual: Worthwhile associations
18 Oct 2006 | by Richard Gillis
If you're going to splash out on a tie-up, make sure you fully exploit all its attendant opportunities.
Search results for Associations
Search filters:
By Channel
-
Marketing
Click 
to remove filters
Add Search Filters:
By Publication
- Campaign (2)
- Marketing (4)
- marketingmagazine.co.uk (1)
By Channel
- Advertising (5)
- Branding (1)
- Sponsorship (2)
By Industry Sector
- Autos (1)
- Financial Services (1)
- Food & Drink (1)
- Government / Non-Profit (1)
- Media / Entertainment (1)
- More...
- Technology (1)
- Travel / Leisure (1)
- Less...
Stella Artois' James Watson insists the brand has shaken off negative associations
18 Aug 2011 | by Gemma Charles
Is Stella Artois perceived as the drink of booze Britain, or a sophisticated premium beer? James Watson, its European marketing director, claims the answer is the latter, although he is willing to concede that this has not always been the case.
Desirable associations
21 Jun 2006 | by by Nicola Clark
Brand ties with high-profile shows are helping to make up the shortfall in TV channels' ad revenues.
Ford bids to change brand associations
08 Feb 2006 | by James Quilter
Ford is to run a long-planned brand campaign in March to highlight to consumers what it stands for.
CAMPAIGN-I: US advertising associations unite over web regulations
23 Mar 2001
The Internet Advertising Bureau in the US has joined forces with the American Association of Advertising Agencies to issue proposed contract terms and conditions to regulate deals made by online advertisers and media owners. The new guidelines, developed by a joint taskforce from the two...
Iris to warn teens of pregnancy risk with brand associations
16 Mar 2001 | by IAN DARBY
The Department of Health has appointed the specialist youth agency iris to develop a below-the-line strategy as part of its drive to reduce the UK teenage pregnancy rate. Iris will work on targeting educational messages to teenagers by linking the issue of teenage pregnancy with major consumer...
DESIGN: The colour-coded secrets of brands - Unexpected colour associations can help a brand stand out in the crowd
06 Jan 2000 | by AMBER KEY
For marketers, a flash of colour can be more potent than the brand name itself. Green spells Harrods, easyJet orange and Virgin red have been extended across their brand extensions, while Coca-Cola embodies the red-white combination.
Additional Information
Campaign Jobs
- Wanted . . . Media Director for very successful full service Digital agency in East London . . . c£60k. Firehorse up to £60k + Great Benefits package, East London
- Account manager - drinks, retail, promotional, shopper, channel, POS - thriving agency - fantastic culture Firehorse c£30k + Great Benefits package!, Central London
- Account Managers - Branding Royds Raphael £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist Royds Raphael Salary/package is negotiable and generous, London
- Promotions Executive Xchangeteam £26000 - £28000 per annum, City of London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
