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Diary: Turkey of the week - Bruce Dunlop & Associates/ESPN tie-up

Matt Williams is laughing at Bruce Dunlop & Associates new viral to promote Top Up TV's ESPN tie

Media Lifeline: Mail Online

October 2007: Associated Newspapers' digital strategy lacked focus in the post-dotcom-bust years ... director of Associated Northcliffe Digital. April 2008: And this bears fruit the next spring when ... .16 million unique users per day. April 2010: And it had been expected that Associated would ...

Close-Up: How Mindshare crashed the MIP party

and the participant's best friend have emptied of everything associated with sex." Would I call this a worthwhile ...

Media Forum: Does Indy package add up?

(already in the building following a meeting at Associated Newspapers), moseyed on to The Independent ...

Media Perspective: Copywriter? Want to go client-side? This job may interest you

It was called, with inevitable West Coast tweeness, Chirp. And while chirping, they announced a host of interesting stuff, including more locative services for Twitter, more ways of using associated metadata and more ways of integrating Twitter into your website. And, at this point, I must warn you ...

Media Perspective: Copywriter? Want to go client-side? This job may interest you

It was called, with inevitable West Coast tweeness, Chirp. And while chirping, they announced a host of interesting stuff, including more locative services for Twitter, more ways of using associated metadata and more ways of integrating Twitter into your website. And, at this point, I must warn you ...

Diary: The FA's own goal

The Football Association has put in an order for some prime reading material to keep the England

Media: Things we like

mentoring scheme, in association with The Prince's Trust, which involves 17 powerful women from the fashion ...

Media: Double standards - Why media's fostering a spirit of collaboration

the Dancing On Ice association in-store in order to support the sponsorship and help strengthen the association in major multiples. A range of rights and assets were secured including tickets to live shows ...

Media Forum: Are clients excited by iPad?

want to be associated with that. Long term, it's dependent on user numbers, so it's worth keeping ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.