to remove filtersHiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
the level of message association and the highest levels of brand awareness. ...
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Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus to associate itself with the best individuals and companies in the City". The annual award ceremony, which ...
The Times to sponsor Sky Sports News at Ten
05 Apr 2012 | by Maisie McCabe
in 2012, including Sports Newspaper of the Year at the Sports Journalists' Association awards and Sports ...
NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue
22 Mar 2012 | by Nick Batten
The search will be in association with J.D.Roots - Jack Daniel's music campaign that celebrates the importance of where you're from and the role "home" plays in the creative process. It will involve a series of three shows across the UK, taking alternative music acts back to their home towns for one ...
PPA appoints James Papworth as marketing director
23 Sep 2011 | by Arif Durrani
The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed
Cadbury Dairy Milk to sponsor Glee on Sky1
22 Sep 2011 | by Sophie Maden
. Dave Shore, head of sponsorship at Sky, said: "Glee will give Cadbury a unique opportunity to associate ...
TalkSport nets O2 for Rugby World Cup
05 Aug 2011 | by Daniel Farey-Jones
O2, the England team shirt sponsor, will be associated with all the station's England content, such as player interviews, during the tournament and in the build-up to it. It is also featured in a summer-long promotion offering a trip to host nation New Zealand and breakfast with the England team, running across ...
The Perfume Shop to sponsor ITV2 Peter Andre show
13 Jul 2011 | by Maisie McCabe
the opportunity to be associated with 'Peter Andre: Here 2 Help' and its demographic is the perfect fit for our ...
Jaguar to sponsor online England cricket highlights
21 Jun 2011 | by Oliver Luft
much a natural progression of our current association with English cricket." The ePlayer deal ...
Nielsen targets industry standard measure with VideoCensus launch
18 May 2011 | by Ed Owen
Nielsen's video-measurement tool tracks the average time spent watching videos, and records demographics in addition to total numbers. It has won approval from the Online Measurement company (UKOM), run by the IAB and Association of Online Publishers (AOP). The first UKOM-approved data will be out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
