How is cinema meeting the digital challenge?
03 May 2012
. CHARLIE YEATES ASSOCIATE DIRECTOR AND HEAD OF CINEMA, MEDIACOM - Considering the premium prices ...
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Do clients need to cough up quicker?
03 May 2012
Like Billy Bunter's postal order, payments from clients to their agencies are often taking an awfully long time to turn up. And, according to the Marketing Agencies Association, the gap between ... the same way." INDUSTRY BODY HEAD - IAN MILLNER, CHAIRMAN, MARKETING AGENCIES ASSOCIATION; CHIEF ...
Ocado director warns Olympics will 'bugger up' summer business
01 May 2012 | by Matthew Chapman
the Games. The British Beer Pub Association (BBPA) has stressed efforts must be made in partnership ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA)....jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA for the Olympic year. He said that the association was also looking for "ways we can find additional revenue ...
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
Group and CAP code. Last year, the British Beer Pub Association launched a national in ... , the Advertising Association's chief executive. 'Plain packaging didn't appear in the alcohol strategy, because ...
Brand barometer: TVs, which one is most prominent online?
27 Apr 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Boris bids for Tech City to join London & Partners
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
will lobby the Government for the Tech City Investment Organisation and the associated budget to be folded ...
Jeremy Lee: Adland is holding back entrepreneurs and the economy
26 Apr 2012 | by Jeremy Lee
, the advertising industry, under the auspices of both the Advertising Association and the IPA, has apparently had
On the Campaign Couch ... with JB
26 Apr 2012 | by Jeremy Bullmore
ruthlessly; and if you contrive to see that they're legitimately associated with some early success, then you ...
Charities should share tax burden
25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year
the charity you choose to enrich - Islamic Aid, The Piano Trio Society, the National Rifle Association - you ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
