to remove filtersKopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
and festivals allowing us to shine a spotlight on the talent of 2012." To further its strong association ...
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Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
at Leicestershire and Rutland County Football Association. ...
Havana Club unveils pan-European 'Mojito Embassy' activity
04 May 2012 | by Gemma Charles
Created by M C Saatchi Sport and Entertainment in association with design agency Campaign, the bars will be housed in unconventional locations and will show people how to make an authentic Cuban mojito using fresh, natural ingredients and Havana Club 3 Year rum. After its two-week run in Milan ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
. This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ...
Ocado director warns Olympics will 'bugger up' summer business
01 May 2012 | by Matthew Chapman
the Games. The British Beer Pub Association (BBPA) has stressed efforts must be made in partnership ...
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
Group and CAP code. Last year, the British Beer Pub Association launched a national in ... , the Advertising Association's chief executive. 'Plain packaging didn't appear in the alcohol strategy, because ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...
Coca-Cola partners Spotify to boost music association
19 Apr 2012 | by Emma Powell
Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
