The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
association with the late Michael Jackson. Collaboration with consumers O2 stepped up its location ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
role for their association . They must have a reason for being there that is congruent with the event ... know from our research that brands which put significant spend behind their association reap greater ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize
Sands and Standard eye glory in Olympics year
17 May 2012
Associated Newspapers in January 2009, few gave it much of a prayer. In its heyday, the Standard, thanks ...
All About ... The PPA conference
17 May 2012 | by Nick Batten
One of the most interesting and reassuring things about the 2012 Professional Publishers Association conference last week was that, despite the inevitable need to focus on digital technologies, publishers do not seem to have lost sight of the most important element of magazine publishing: content ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
. William Hill. Remains the UK s largest operator and signed sponsorship with the Football Association ... in better locations. Only about a quarter of indies are marginally profitable at best (Association ...
Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
. Alex Shephard, associate director for Carat, said: "This sponsorship provides excellent, sustained ...
Do media plans need mags?
10 May 2012
This year, the Professional Publishers Association hit on a rather clever logo and branding proposition for its annual conference, which took place yesterday (9 May) at the London Hilton Metropole. "Publishing+" sums up the magazine medium's continuing (and very understandable) ontological insecurities ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
