to remove filtersISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ...
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Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made..., especially if they re built on brands." In three years as chairman of the Advertising Association, I have ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
to alcohol company websites and associated social media. It also pledges to "look for opportunities ...
Brands sought for £10m Olympic museum
28 Feb 2012 | by Ed Owen
The British Olympic Association (BOA) is hoping to raise £10m to fund an Olympic legacy museum.... Colin Moynihan, chairman of the British Olympic Association, said: "We are now looking to the Olympic ... the Deppwater Horizon disaster, BP's brand image was found to have improved from its association with the 2012 ...
Industry bodies unite for experiential marketing code
28 Feb 2012 | by Gemma Charles
The code of conduct was drawn up by a working group assembled by the Institute of Promotional Marketing IPM) which included the Direct Marketing Association, ISBA and the alcohol producers' social responsibility body, the Portman Group. The rules will cover methods such as sampling, face-to-face marketing ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
remained alert to public sentiment who will protect their brands from negative associations ... . The British Retail Consortium published a new code of conduct and the Advertising Association (AA) set up ...
MPs to quiz beauty marketers on body confidence
26 Jan 2012 | by Gemma Charles
will be Sue Eustace, director of public affairs at the Advertising Association and Louise Terry, L'Oreal UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
