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Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

Reebok fitness competition lands TV slot

10 Apr 2012 | by Maisie McCabe

marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ...

Facebook confirms purchase of technology patents from IBM

23 Mar 2012 | by Sarah Shearman

substantially benefited from its association with Facebook, has decided to resort to litigation." Separately ...

Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing.

Promotional Feature: Brands face the attribution challenge

12 Mar 2012 | by Lynsey Barber

to increasingly complex questions. Marketing , in association with Ebiquity , brought together leading ... In association with: ...

Facebook to broadcast more live FA Cup matches next season

01 Mar 2012 | by John Reynolds

. According to sources, Budweiser is in discussions with The Football Association (FA) over streaming up ...

Bourjois taps into London Fashion Week

15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

in building brand awareness, driving our association with fashion and ultimately allowing us to further engage ...

Facebook marketing chief lauds 'real life' mobile possibilities

14 Feb 2012 | by Nicola Clark

Speaking at the Social Brands conference held in association with Marketing last week, Alexander Schlaubitz, director of customer marketing at Facebook, said that mobile is of huge concern to the company. [Mobile] will afford more of a natural augmentation with real life. The more we can have Facebook interact ...

Groupon reins in marketing spend as it reports loss of $42.7m

09 Feb 2012 | by Sarah Shearman

year. The company attributed the net loss to the costs associated with its new international ...

Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau

24 Jan 2012 | by Mark Barber, Radio Advertising Bureau

in the next five years. In many cases, however, the desire to be associated with these platforms too often ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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