to remove filtersHarrison Cowley wins St George's Day ale account
23 Feb 2001
association with England s national day - 23 April. An ad campaign will be run by Team Saatchi. Bombardier ...
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Languedoc wines in simplicity drive
29 Apr 2005
Generic bodies the Conseil Interprofessionnel des Vins du Languedoc and Vins de Pays d'Oc have hired Westbury Communications to run the UK campaign, worth more than £100,000. Westbury associate director Jo Mason said the complexity of the French wine industry meant it was struggling to compete ...
Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
they have invested in being associated with France 98. The 12 global sponsors have paid around pounds 12...of money they have invested in being associated with France 98. The 12 global sponsors have paid around ... around pounds 1 million each for association with the national team. However, it is no longer ... media strategy. Activity began two months before the tournament to get the brand associated ...
FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
Association (DMA). This means they have to work under a code of conduct and maintain certain standards ...
CAMPAIGNS - Drivers given star treatment - Financial Services
10 Apr 1998 | by JENNIFER WHITEHEAD
Harrison Sadler achieved this, thus associating the name of Touchline Insurance with a fun, interesting ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
for Guide Dogs for the Blind Association (GDBA). Each token gave five pence for the charity from ... Associations. In December, a sponsorship deal was set up with drink brand Fanta, to fund production ... and sustain. Chris Payne Associates conducted qualitative research on a variety of proposed causes ...
CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship
06 Mar 1998 | by LEXIE GODDARD
for the Press Association with Motson and the Carling Premiership trophy which was wired out with the PA ...
NEWS: Merrydown has teamed up ...
27 Sep 1996
surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association...Merrydown has teamed up with the campaigning group Surfers Against Sewage (SAS) to sponsor its surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association with the competition which runs until the end of November at beaches across Britain. ...
MEDIA: BRIEFS
10 May 1996
Hospitality Association has hired Wordsmith and Company to produce its new magazine Hospitality Matters ... Hospitality Association. Launch for Automotive Online Leading Edge Publishing, newspaper ...
NEWS: PR EUROPE
03 May 1996
activities for 15 years, leaves at the end of May. Her new firm, Mary Patricia Gallagher and Associates ... will be taken over by Leo Hauska, MD of GCI s associate in Austria, Hauska and Partner. edited by John ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
