Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
for Guide Dogs for the Blind Association (GDBA). Each token gave five pence for the charity from ... Associations. In December, a sponsorship deal was set up with drink brand Fanta, to fund production ... and sustain. Chris Payne Associates conducted qualitative research on a variety of proposed causes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
