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Tablets for kids help Leapfrog rule toy fair

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Absolut ad builds on artistic heritage

association with artists. It has previously worked with Andy Warhol and most recently with filmmaker Spike ...

Sir Ridley Scott picks winner of Philips' Parallel Lines campaign

by five renowned film directors from Ridley Scott Associates, with each taking a different approach to a ...

Renault pitches France against UK in comic ads

The revised marketing strategy associates Renault with Gallic culture, akin to its "Nicole and Papa" ads of the 80s and 90s. The aim of the campaign, created by Publicis, is to improve UK sales of the Megane saloon, which is losing out to the Ford Focus and Vauxhall Astra. Ads will contrast the C te d ...

The art of serial brand arson

, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...

Digital's future is in the past

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...

DDB unveils 'carousel' follow-up for Philips

Produced by Ridley Scott Associates, the five films tell a story surrounding the central character of a unicorn. Each of the five directors involved interpreted the script in a variety of styles, from action to CGI animation, with the aim of promoting Philips televisions as the only way to view ...

Marketing video: Telecoms round table

that consumers have for desirable handset brands, but the same emotions are rarely associated with service ...

Skype 'Connect The World sponsorship' by Albion

figure and a cause with which they are associated. Albion produced the idents that aim to show how ...

IBM launches Wimbledon mobile app

and data associated with various points of interest around the Wimbledon ground into that video stream ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.