Absolut ad builds on artistic heritage
13 Jul 2011 | by Oliver Luft
association with artists. It has previously worked with Andy Warhol and most recently with filmmaker Spike ...
The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...
association with artists. It has previously worked with Andy Warhol and most recently with filmmaker Spike ...
by five renowned film directors from Ridley Scott Associates, with each taking a different approach to a ...
The revised marketing strategy associates Renault with Gallic culture, akin to its "Nicole and Papa" ads of the 80s and 90s. The aim of the campaign, created by Publicis, is to improve UK sales of the Megane saloon, which is losing out to the Ford Focus and Vauxhall Astra. Ads will contrast the C te d ...
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
Produced by Ridley Scott Associates, the five films tell a story surrounding the central character of a unicorn. Each of the five directors involved interpreted the script in a variety of styles, from action to CGI animation, with the aim of promoting Philips televisions as the only way to view ...
that consumers have for desirable handset brands, but the same emotions are rarely associated with service ...
figure and a cause with which they are associated. Albion produced the idents that aim to show how ...
and data associated with various points of interest around the Wimbledon ground into that video stream ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.