Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
experts to find the best advocates to associate their brand with. Really the message is simple: tread ...
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Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
Investment Organisation and the associated budget to be folded into London Partners as the official ...
Think BR: Size matters online
19 Mar 2012 | by Tim Elkington
, message association, brand favourability and purchase intent - by comparing awareness and attitudes ... brand awareness, ad awareness and message association. The wallpaper delivered excellent results ... of 16.6% (compared to 1.8% for traditional formats). For message association the wallpaper performed ...
Understanding older women gamers
27 Feb 2012 | by Emily Hunt
helps ward off the physical and mental infirmities we associate with old age, shouldn t signing up ...
Think BR: Social media matters
14 Feb 2012 | by Philip Hughes
Hughes, associate in the media, brands and technology department, Lewis Silkin LLP....thrive on social media. Philip Hughes, associate in the media, brands and technology department ...
Think BR: Whose app is it anyway? The IP issues in apps
20 Jan 2012 | by Arty Rajendra and Rosie Burbidge
, partner, and Rosie Burbidge, associate at Rouse Legal....to stop the infringers A poor-quality infringing app which becomes associated with you through use ... Rajendra is a partner and Rosie Burbidge is an associate at Rouse Legal ...
Trading places: this week's people moves
04 Nov 2011 | by Sara Kimberley
Advertising DLKW Lowe has hired Dare associate creative directors Dan Harrison and Jonny Watson as its new digital creative directors.The pair will be responsible for leading DLKW Lowe's digital output, working directly with the executive creative directors, Dave Henderson ...
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
! Guy Phillipson, chief executive, Internet Advertising Bureau UK IAB Engage, in association ...
Think BR: And the winner is... social video!
21 Oct 2011 | by Luke Aviet
Our industry has come a long way since its inception back in 2005. Back then, marketers automatically associated online video with viral marketing, and budgets were mostly experimental. Last week the IAB announced that adspend online had increased by 13.5% for the first six months of 201, overtaking ...
BlackBerry brand takes battering, search data suggests
18 Oct 2011 | by Matthew Chapman
% of BlackBerry searches made last week were directly associated with the outage. Research tracking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
