HP kicks off global digital agency talks
01 Mar 2012 | by Sarah Shearman
for the brand. The digital push coincides with HP s attempts to build its associations with music ...
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Latest arrivals expected to take Initiative higher
08 Mar 2012
associate marketing director at Procter Gamble, says she was struck by her "energy and passion for pushing ...
Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the brand's association with food while showcasing the unique Oasis personality to our target audience ...
The Year Ahead For ... Digital
12 Jan 2012 | by Daniel Bonner
wastefully pricey media slot if, when you next visit the associated retail environment, the assistant is rude ...
Smartphone advertising: form, functionality and brand
09 Jan 2012 | by Louise Brice
. And their advertising has focused on building lifestyle associations and demonstrating the unique functionality of BBM ... . They are also strongly associated with the Android platform which is the fastest growing OS. So what lessons ...
Is Facebook finally digging advertisers?
13 Oct 2011 | by Katherine Levy
, the Football Association and its sponsor Budweiser brokered a deal to stream the opening match of this season ...
Claire Beale: Post-digital, everyone is hyping social media.
01 Sep 2011 | by Claire Beale
the client would wish to have its brand publicly associated with. This might not have mattered much ...
Viral is dead: long live the new species of online video
01 Sep 2011 | by Luke Aviet
. The association needs to be subtle and integrated. Relevant content builds engagement. Overly branded or overly ...
Kate Moss-inspired 'skinny' slogan gets kids' t-shirt ad banned
10 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
harm to children". The ruling comes as an industry panel set up by the Advertising Association ...
The Red Brick Road lands Rémy Martin
28 Jul 2011 | by Campaign staff
Navigator Responsive Advertising for CRM and Willoughby Stewart Associates for integrated design. First ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
