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Children's Food Campaign spoofs Change4Life ads

the support of the Soil Association. One template shows one of its familiar colourful characters, created ...

Talk Talk hires Project Canvas architect Chakkara as head of online

, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...

Masterclass: Personalised ads

stage or associated purchase behaviour. The second thing to consider is that customer behaviour ...

Andrew Walmsley on Digital: Make your affiliations pay

launched an affiliate or associate marketing programme two years earlier. The retailer knew that music ...

Beyond digital

to promote Sony's association with the football 2010 World Cup, which is being shot in HD. Casebook: How TUI ...

Andrew Walmsley on Digital: The application of sense

When Zachary Taylor, 12th president of the US, was campaigning for election, he established a practice that became so widely adopted among politicians that it became a byword for seeking association with another's success. His friend, showman and circus impresario Dan Rice, would drum up business by holding ...

Masterclass: Advergames

aren't yet available, means we are associating our brand with performance, precision and humour ...

The Work

review is sponsored by BIMA, the only independent association dedicated to supporting creativity ...

Blu-ray Disc Association rolls out online viral games

The Blu-ray Disc Association has rolled out a series of online viral games to promote the benefits

PR: agencies suffer digital jet lag

-coaster', in association with lingerie company Ultimo. It received more than 500,000 views and became the 28th most popular ... the inevitable pitfalls associated with live, unedited content. Brands will also inevitably continue to slip up ...

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