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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

later we added the other functions that associated with marketing market research, design as well ...

P&G Marc Pritchard: The full WACL speech

22 Mar 2012 | by Rachel Barnes

-breaking partnerships with the British Olympic Association, Paralympic Association and the Olympic Committee of Ireland ... of 2012 and we re delighted to have them associated with our brands and campaigns. People want to hear ...

Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Downing Street's head of digital signs up to Revolution Forum

25 Nov 2011 | by Staff

Jones will talk about how the government is leading the move to digital and heads an influential line-up of digital experts at this year's Revolution Forum, in association with Marketing, which takes place from 12 to 13 December 2011, offering brand marketers a free delegate place ...

Marketing, PR and digital: brands bring it all together

21 Jul 2011 | by Noelle McElhatton and Gemma Charles

-term. Consumers build associations over longer periods than imagined. 3. Ask what you are bringing to the party ...

Andrew Walmsley on Digital: Marketing's new mindset

25 May 2011 | by Andrew Walmsley

function. - Functions widely associated with the right side include reading and expressing emotions ... is associated with language; numbers; logic; critical thinking; and linear reasoning. - The reality is not so black-and-white, however. In fact, research by the American Psychological Association has found that our ...

Is it sustainable to reward customers for interacting with ads online?

18 May 2011 | by Staff

negative association with the brand. If an advertiser were using this as a way of driving leads, I would ... that this is a great opportunity to show off your brand to someone and be associated with their enjoyment ...

Advertisers protest after Google changes European keyword policy

15 Sep 2010 | by Daniel Farey-Jones

debate. Two other European associations also issued criticisms of the search giant, which ... Association (also known as AIM), which represents 1,800 mainly consumer goods companies, "strongly criticised ... Industries Alliance, the fourth trade body, representing four major national luxury goods associations ...

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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