to remove filtersPublic to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
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Brand barometer: Fast-food chains, which one is most prominent online?
02 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
Trading Places (21 May): This week's people moves in advertising, marketing and media
21 May 2010 | by Staff
) P G UK's associate director of new marketing models and e-commerce Emma Jenkins is leaving ... Active International . ( Media Week ) The Outdoor Advertising Association has hired Mike Baker ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
