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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...

Coca-Cola partners Spotify to boost music association

Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics.

SXSW: PepsiCo global chief highlights digital 'strategic imperative'

-up scheme to emerging markets, as part of a strategy to be associated with cutting-edge technology.

Coca-Cola launches on-pack Olympic ticket promotion

the brand's Olympic song, 'Anywhere in the World'. UK rapper Dizzee Rascal, who is associated ...

Facebook to broadcast more live FA Cup matches next season

. According to sources, Budweiser is in discussions with The Football Association (FA) over streaming up ...

Brand barometer: Supermarkets, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Brand barometer: Carbonated drinks, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

in December last year". An Advertising Association spokesman added: "We re used to the CFC s hyberbole ...

Oasis to sponsor ITV2's Celebrity Juice

the brand's association with food while showcasing the unique Oasis personality to our target audience ...

Pernod-Ricard revives Absinthe with global campaign

The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.