Facebook confirms purchase of technology patents from IBM
23 Mar 2012 | by Sarah Shearman
substantially benefited from its association with Facebook, has decided to resort to litigation." Separately ...
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Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
Investment Organisation and the associated budget to be folded into London Partners as the official ...
Yahoo sues Facebook in first social media patent case
13 Mar 2012 | by Sarah Shearman
-time business partner of Facebook and a company that has substantially benefited from its association ...
Brand barometer: Mobile phone handsets, which one is most prominent online?
09 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Isobar Mobile/Posterscope 'Frankie PI' by Isobar Mobile
07 Feb 2012
Isobar Mobile has launched a film noir-inspired campaign in association with Posterscope
Tablets for kids help Leapfrog rule toy fair
01 Feb 2012 | by Ben Hall
The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...
Think BR: Whose app is it anyway? The IP issues in apps
20 Jan 2012 | by Arty Rajendra and Rosie Burbidge
, partner, and Rosie Burbidge, associate at Rouse Legal....to stop the infringers A poor-quality infringing app which becomes associated with you through use ... Rajendra is a partner and Rosie Burbidge is an associate at Rouse Legal ...
Smartphone advertising: form, functionality and brand
09 Jan 2012 | by Louise Brice
. And their advertising has focused on building lifestyle associations and demonstrating the unique functionality of BBM ... . They are also strongly associated with the Android platform which is the fastest growing OS. So what lessons ...
Electronic Arts claims Twitter ads exceeded expectations
08 Nov 2011 | by Sarah Shearman
Brown, associate director at MediaCom, the agency behind the campaign, said it exceeded expectations ...
BlackBerry brand takes battering, search data suggests
18 Oct 2011 | by Matthew Chapman
% of BlackBerry searches made last week were directly associated with the outage. Research tracking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
