Orange extends customer benefits with Apple downloads
08 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Ghost' and 'Che: Part One'. Orange Film To Go extends the mobile network's association with movies ...
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Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media
07 Nov 2011 | by Sophie Maden
Marketing Association for the UK in 2010. Sefton said: "O2 Media goes from strength to strength ...
ISBA launches mobile and digital measurement guides
24 May 2011 | by Loulla-Mae Eleftheriou-Smith
ISBA, the advertising association, has launched two best-practice guides for digital advertisers..., working with the Institute of Practitioners in Advertising, the Marketing Agencies Association and PR ...
Biggest brands: Top 100 online advertisers 2011
22 Mar 2011 | by Adam Wood
display spend this year. According to the American Marketing Association's CMO Survey, social media ...
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
Orange launches 'mobile volunteer' project
10 Aug 2010 | by Sarah Shearman
has been given as to when this will happen. The mobile brand has already associated itself ...
Talk Talk hires Project Canvas architect Chakkara as head of online
02 Jul 2010 | by Mark Banham
, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...
Trading Places: This week's people moves
02 Jul 2010 | by Staff
) Media Bauer Media has appointed Fiona Senior to the newly created role of associate media ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
