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Brand barometer: UK airlines, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Love Home Swap to ramp up marketing and partner with Mumsnet

, using the messaging, "Mumsnet home swap in association with Love Home Swap". The brand has also ...

Rethinking the recommendation economy

, it carries more value, whether on Facebook or face to face.' Amber Spencer-Holmes - Associate director ...

Marketers and the social divide

, but here is my email, and I was chuffed that we were able to help her out. DAN WHITMARSH, ASSOCIATE ...

Filling the digital skills gap

the Mobile Marketing Association (MMA) rolls out Tier One of its Mobile Marketer Certification Programme, a ...

Travel and tourism industry launches campaign for 'Fair Tax on Flying'

ABTA, the travel trade body, is the mastermind behind the campaign, which is also supported by an alliance of more than 25 airlines, airports, tour operators, destinations and trade associations, including BAA, British Airways, Lastminute.com, BMI, TUI travel and Virgin Atlantic. ABTA believes Air ...

Profile: Katie Sheppard, head of marketing, Match

this product.' As the stigma once associated with online dating dissipates, more people are turning ...

Budget airlines' online customer experience falls short

to eDigitalResearch. Lloyd Viney, associate director at eDigitalResearch, said travel companies need to focus ...

Public to choose winner of new YouTube Ad of the Year award

of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.

What Next in Digital?

Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.