APCO 'child protection' by BETC London
09 Feb 2012
BETC London has created an interactive game and promotional film for the Association of Chief
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Brand barometer: Carbonated drinks, which one is most prominent online?
10 Feb 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
in December last year". An Advertising Association spokesman added: "We re used to the CFC s hyberbole ...
Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the brand's association with food while showcasing the unique Oasis personality to our target audience ...
Isobar Mobile/Posterscope 'Frankie PI' by Isobar Mobile
07 Feb 2012
Isobar Mobile has launched a film noir-inspired campaign in association with Posterscope
Brand barometer: Men's deodorants - which is most prominent on the web?
03 Feb 2012 | by Gemma Charles
into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other ...
Tablets for kids help Leapfrog rule toy fair
01 Feb 2012 | by Ben Hall
The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...
Pernod-Ricard revives Absinthe with global campaign
31 Jan 2012 | by Sarah Shearman
The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...
Brand barometer: Chocolate bars - which is most prominent on the web?
27 Jan 2012 | by Gemma Charles
into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
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