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Umbro sidelines John Terry from ad campaigns

Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...

Subway's UK marketing chief on putting health and value at the heart of the brand

retains a link to its origins; the holding company is called Doctor's Associates. The figures emerged ... on the platforms of health and value, no mean feat for a brand associated with calorific products such as its ... products as part of their calorie-controlled diets. To further support the association, Subway ...

MPs to quiz beauty marketers on body confidence

will be Sue Eustace, director of public affairs at the Advertising Association and Louise Terry, L'Oreal UK ...

RFU adopts player focus to tackle media setbacks

Association marketer, who joined the RFU last year, said player accessibility would also be important, arguing ...

PR Agency of the Year: The Red Consultancy

record attempts in association with broadcast media including Daybreak and OK! TV. It out ...

Redrawing the boundaries: roundtable discussion

director awake. SS AMEC (The International Association for the Measurement and Evaluation ... for repackaging and investing in associated skills. MHS Social media helps us. The idea has to be story ...

Marketing, PR and digital: brands bring it all together

-term. Consumers build associations over longer periods than imagined. 3. Ask what you are bringing to the party ...

Biodiversity challenge

associated (with) valuing this.' Harrop points out that marketers can incorporate the biodiversity theme ...

Unleash PR's new power

. Clever third-party associations that hijack equity can resonate with each party s target audience ...

PR Essays

, managing director, Cirkle Jamie Kaye , associate director, Frank PR Neil Bayley , corporate ...

 

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