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Daily deal site DiscountVouchers.co.uk hires Rooster PR

more companies to associate with the site. Currently, DiscountVouchers.co.uk has 3,500 merchants signed ...

Consumer: Sports bra shows some real panache

brand of fitness and lingerie To associate the bra with relevant celebrities and sports ... celebrity associations by sending the bra to female Strictly Come Dancing contestants, who trained wearing ...

Consumer: Reebok's 3D street art a record-breaker

for life'. It planned to launch this Reebok CrossFit association in 2012 in the UK. Ahead ...

Luxury clothing label Beulah brings in Rain Communications

The independent agency, which counts John Lewis and Avon among its clients, will develop a fashion media-focused strategy to boost stockist enquiries and online sales, while also assisting with the brand s autumn launch. The account will be headed by associate director Fiona O Rorke, who reports to Beulah ...

FitFlop turns to The Brooklyn Brothers in bid to move into fashion

The agency won the brief following a pitch battle that included a trip to Geneva to meet founder Marcia Kilgore. It has been drafted in for a consumer-facing retained brief as the company manoeuvres away from its traditional associations with toning. The Brooklyn Brothers PR partner Laura Wood said ...

Sailing and equestrian brand Musto brings in Frank PR

brand profiling and leveraging Musto s associated sports ambassadors. Simon Busby, brand director ...

London Fashion Week: Followers of fashion

sponsors such as Topshop or Monsoon, it is not hard to see the appeal of being associated ... up to create a brand association. According to John Doe founder Rana Reeves, the benefits ... spotlight? THE RIGHT BRAND ASSOCIATION The first rule of any sponsorship programme is to make ...

Umbro sidelines John Terry from ad campaigns

Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...

The Work: New Campaigns - UK

associated with the season, including Bonfire Night, Halloween and the point when the leaves begin falling ... : Paul Copeland Planner: Simon White Media agency: John Ayling Associates Media planner: Deirdre ...

The Work: New Campaigns - UK

rituals, they do things normally associated with being drunk. The boy pours curry down his shirt, urinates ...

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