Ex-Shine director Natalie Luke launches consumer start-up
30 Apr 2012 | by Hannah Crown
my eye on the bottom line.' Luke was at Shine Communications for eight years, rising to associate ...
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AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
submission to the Commons Health Select Committee, the Advertising Association argued: "An advertising ban
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
Whitehouse Consultancy appointed to fight VAT on sports drinks
10 Apr 2012 | by Matt Cartmell
Manufacturers Association and the National Association of Health Stores. The campaign will be directed ...
Food and Drink: Coffee creates a stir to deliver message
22 Mar 2012 | by John Owens
The British Coffee Association (BCA) was becoming increasingly concerned about negative media...The organisation, which represents UK coffee manufacturers, felt that a younger generation was being put off the drink and hired Red Door Communications to counter negative coverage. Campaign: Creating an online stir with coffee Client: British Coffee Association PR team: Red Door Communications ...
The Tea Council hires Threepipe to make tea 'cool again'
12 Mar 2012 | by Sara Luker
a young, social media-savvy audience. The agency s associate director Kate Simpson will head up ...
Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign
27 Feb 2012 | by Hannah Crown
The Manchester-based consumer PR consultancy will manage an integrated campaign in the run up to the jubilee in June, generating social media content and national media coverage, focused on rewarding Iceland customers. Brazen s MD Gary Bramwell will be heading up a seven-strong team at Brazen with associate ...
Meantime Brewing brings in Hope & Glory as part of expansion plans
07 Feb 2012 | by John Owens
will particularly seek to associate with food and culinary leaders. The agency is also planning a campaign ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
retains a link to its origins; the holding company is called Doctor's Associates. The figures emerged ... on the platforms of health and value, no mean feat for a brand associated with calorific products such as its ... products as part of their calorie-controlled diets. To further support the association, Subway ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
Association marketer, who joined the RFU last year, said player accessibility would also be important, arguing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
