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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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- Nov-2004 (1)
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- PR Week UK (1)
Leader: Boro PR campaign deserves fair wind
12 Nov 2004 | by Gidon Freeman, prweek@haynet.com
The reputation challenges that towns like Middlesbrough face are easily described - common associations would include (with some justification) post-industrial decay, widespread poverty and historically wasteful or inefficient local authorities. It may seem like an easy solution to throw PR and advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
