Direct mail spend predicted to fall 1% this year
12 Apr 2012 | by Daniel Farey-Jones
from the Advertising Association/WARC.
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
Association) to debate the potential consequences. Similar organisations across Europe might also embrace ...
Direct marketing charity fund invites grant applications
12 Apr 2012 | by Daniel Farey-Jones
industry charity that has been initially funded by the Direct Marketing Association (DMA).
Scott Logie promoted to senior role at St Ives
01 Mar 2012 | by Daniel Farey-Jones
of Scotland. Logie, who is also chairman of the Direct Marketing Association, said: "I am excited to enter ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
of the Direct Marketing Association, said: "The DMA has collaborated closely with the IDM on many initiatives ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
People Survey. Cynics will sigh at a confectioner associating itself with healthy pursuits. But I ...
CREATIVE STRATEGY: Vegemite wins gold for wit
10 Jan 2012 | by Simon S Kershaw
'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul.
Think BR: Taking the guesswork out of online targeting
15 Dec 2011 | by Stuart Colman
. It s an approach more closely associated with mass marketing and might seem disappointing given the enormous ...
European Commissioner backs 'right to be forgotten' data reform
06 Dec 2011 | by Daniel Farey-Jones
to be forgotten" involves has caused concern at the Direct Marketing Association, which has been involved ...
DMA agrees new green targets with Defra
01 Nov 2011 | by Daniel Farey-Jones
The Direct Marketing Association has committed the industry to a 25% increase in the use
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
