Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, using the messaging, "Mumsnet home swap in association with Love Home Swap". The brand has also ...
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Taming the data deluge
05 Apr 2012 | by David Benady
. Chris Combemale, executive director at the Direct Marketing Association, says brands have to be upfront ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
EC proposes data fines of up to 2% of global turnover
25 Jan 2012 | by Daniel Farey-Jones
. The Direct Marketing Association is claiming a victory in that today's official draft text does not include ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
co-opting the Grime movement to sell streetwear, creating an association. Marketers love ...
Blighty launches the Great Blighty Ale Trail
18 Jul 2011 | by Maisie McCabe
to be associated with what s great about Britain the beautiful countryside and the quality real ales our country ...
Tesco eyes Olympic tie via Clubcard partners
28 Jun 2011 | by Sarah Shearman
Tesco is looking to associate with London 2012 by supporting the Olympic sponsorship programmes...to the discussions, Tesco is looking to support their programmes to get closer to the Games and become associated ... but has an association with the GB Olympic Canoeing team. In May last year, rival supermarket Sainsbury ... sports sponsorships have included a deal with The Football Association as the Official England ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... -selling consumer electronic device to date, he has reason to celebrate. 70: ROLAND AGAMBAR - ASSOCIATED ...
Vouchers and gift cards: Corporate incentives
11 Mar 2011 | by James Quilter
by the UK Gift Card Voucher Association (UKGCVA), sales of gift vouchers to the B2B sector last year rose ...
Royal Mail gets go-ahead for bulk mail price rise
17 Feb 2011 | by Daniel Farey-Jones
delivered on behalf of its competitors. The Direct Marketing Association, today, said it remains opposed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
