What Next in Engagement
14 Oct 2010 | by Suzanne Bidlake
, Elvis - Suzanne Bidlake, associate editor (reports), Campaign - Claire Beale, editor, Campaign ...
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We Want Action
15 Oct 2010 | by Paul Munce and James Middlehurst, MBA
for the individual as a result of the communication. It could be something as vague as a new brand association ...
Very.co.uk bids to interest young mothers
05 Oct 2010 | by Daniel Farey-Jones
Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...
British Gas signs deal with Nectar
29 Sep 2010 | by John Reynolds
The utility group has become the latest company to be part of the loyalty programme, joining the likes of Sainsbury's and American Express. British Gas will replace EDF Energy next year, ending a seven-year association. As part of the deal, British Gas will offer its customers several ways ...
Brands accused of breaching email best practice
24 Sep 2010 | by Sarah Shearman
for by consumers. The Direct Marketing Association and Information Commissioner s Office stated that the onus ...
Coca-Cola to launch cookery book through Harvey Nichols
20 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
by Tiffany Darke, editor of the Sunday Times Style magazine, and aims to highlight Coca-Cola's association ... -linked personalities for entertaining family or friends, while celebrating a long-standing heritage and association ...
Fresh optimism for direct and digital agencies
12 Aug 2010 | by Campaign staff
Of the 73 agencies surveyed by the Marketing Agencies Association Barometer, the majority of those forecasting an increase in client spend predicted that this will be in the region of 10% across the quarter. Nearly 80% of agencies said they expect new-business opportunities to increase. Agency redundancies ...
CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive
05 Aug 2010 | by Simon S Kershaw
-Christmas TV viewing featured one of the decade s classic commercials. Old Spice kept its associations ...
ASA to cover VoD service providers
02 Aug 2010 | by Daniel Farey-Jones
. The appendix only applies to ads on VoD services regulated by the Association for Television on Demand (ATVOD ...
Stroke Association reviews direct business
29 Jul 2010 | by Sara Kimberley
The Stroke Association, the charity specialising in research and health education around...the Stroke Association has included a joint campaign with the Department of Health to promote public ... the basis of the advertising campaign. The Stroke Association aims to raise money to fund its research ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
