What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
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Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... -selling consumer electronic device to date, he has reason to celebrate. 70: ROLAND AGAMBAR - ASSOCIATED ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
Do corporate brands have a place in the classroom?
17 Nov 2009 | by Staff
for brands tempted to associate themselves with activities more closely allied to their short-term commercial ...
Mark Ritson on Branding: Freshly squeezed
14 Apr 2009
is an associate professor of marketing and consultant to some of the world's biggest brands 30 seconds on Peter ...
City Republic: The numbers and the damage done
27 Oct 2008 | by Stephen Foster
. And lending the money. Brits give up drinking shock The Beer and Pub Association reckons that sales ...
DMA announces 2008 Awards shortlist
22 Oct 2008 | by Joe Thomas
LONDON - The Direct Marketing Association (DMA) has announced the shortlist for its 2008 DMA Awards
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
those calling for stronger measures, such as asking the Direct Marketing Association to oblige its ...
Sainsbury's backs digital home advice service
28 Aug 2008 | by Daniel Farey-Jones
Normal 0 It is the first retailer to partner Simplifydigital, which launched last October and has so far been promoted by newspapers such as the Daily Mail and the Daily Telegraph. Called 'Sainsbury's Compare and Save in association with Simplifydigital', the phone and web ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
