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Power 100: 100 to 50

to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... -selling consumer electronic device to date, he has reason to celebrate. 70: ROLAND AGAMBAR - ASSOCIATED ...

What Next in Digital?

Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...

The art of serial brand arson

, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...

Digital's future is in the past

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.