CREATIVE STRATEGY: Sky attempts to conjure a fairy-tale ending
22 Jul 2010 | by Simon S Kershaw
Simple. Charming. Well-crafted. Simon Kershaw asks are these words you'd associate with advertising
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Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... -selling consumer electronic device to date, he has reason to celebrate. 70: ROLAND AGAMBAR - ASSOCIATED ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
Sky sponsors box of brands for home movers
24 Mar 2010 | by Alex Brownsell
The venture, known as Home Move Box, will see targeted consumers receive a package of useful branded goods as they move into their flat or home. Other brands to sign up to the project include PepsiCo, Associated Newspapers, Sara Lee, Candia UK, Virgin Wines and Clipper Tea. The scheme targets 500 ...
Marketing video: Telecoms round table
20 Oct 2009 | by Staff
that consumers have for desirable handset brands, but the same emotions are rarely associated with service ...
Warner Bros campaign secures Bluetooth audit from ABCe
16 Jul 2009 | by Jacquie Bowser
-star Associate Subscriber Accreditation. The ABCe Associate Subscriber Scheme allows suppliers in the digital ... and robustness of results achieved. "That's why Bluepod Media have been ABCe Associates from day one and why we ...
New rules advocate opt-in for Bluetooth marketing to curb spam
12 Mar 2009 | by Noelle McElhatton
Bluetooth technology. The Direct Marketing Association has released the first-ever guidelines on Bluetooth...has stolen a march on the Mobile Marketing Association, which plans to release pan-European Bluetooth ...
Clash-Media launches mobile direct marketing service
03 Sep 2008 | by Nikki Sandison
from the Direct Marketing Association, 70% of consumers who have responded to a mobile marketing offer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
